Home
×1 pageHomepage
/The brand's full pitch: every trust signal, every service, the instant-quote widget, financing, and the lead wizard.
- Hero + IQ widget
- Storm lane
- Services
- Pricing
- Reviews
- B/A gallery
- Owner
- FAQ
- Wizard
Homepage — mobile
/ (≤ 430px)Call-first rebuild for phones: sticky call header, thumb-sized targets, Call / Text / Quote bottom bar.
- Call-first hero
- IQ widget
- Storm lane
- Swipe proof
- Tile wizard
- Sticky bottom bar
Core SEO templates
×1 per service · ×1 per city · combos as earnedService page
/services/{service}Ranks for "{service} near me / {city}" and converts with a sticky lead form. Demo: Roof Replacement.
- Breadcrumb hero
- Repair vs replace
- Spec sheet
- Price table
- Proof + projects
- FAQ + schema
- Sticky lead aside
- Link grids
Location page
/locations/{city}Genuinely local, never doorway-spam: per-neighborhood project counts, city permit facts, local pricing, city reviews. Demo: Aurora.
- Local-stats hero
- Area map + hoods
- City projects
- City pricing
- Storm note
- City reviews
- FAQ + schema
- Sticky lead aside
Service × Location
/{service}/{city}"Roof repair in Wheaton." Service-page spine with the location page's local blocks swapped in. Only stamp combos with real search volume + real local proof.
- Call-first hero
- Local repair list
- Repair pricing
- Local proof
- FAQ
- Sticky lead aside
Trust & supporting pages
×1 eachProject / case study
/projects/{slug}One job, told properly: before/after slider, day-by-day timeline, real numbers, the homeowner's words. Demo: Hobson Oaks hail claim.
- B/A slider
- Day-by-day spec
- Job numbers
- Quote
- Job photos
Reviews hub
/reviewsAll reviews, filterable by city and job type — the page every "are they legit?" visitor ends up on.
- Aggregate hero
- Filter chips
- Review grid
- Google link
About & crew
/aboutOwner story, crew standards, company timeline, and verifiable license/insurance docs. Built to be checked, not read.
- Owner photo
- Crew standards
- Timeline
- Credential docs
Financing
/financingPayment-first framing, soft-pull pre-qual, honest payment examples, lender disclosures. Linked from every price mention site-wide.
- $/mo hero
- 3-step soft pull
- Payment table
- FAQ
- Disclosures
Contact
/contactEvery channel on one screen: call, text, estimate form, map, NAP, and hours.
- Channel cards
- Lead form + select
- Map + NAP
- Hours
AI-citation pack (GEO)
×1 per city · built to be quoted by AI enginesCost guide
/{city}-roof-cost-guideThe page AI engines cite for "how much does a roof cost in {city}". Answer block + per-material and per-home-type price tables + cost factors + HowTo and FAQ schema.
- Answer block
- Material table
- 6 cost factors
- Home-type table
- HowTo + FAQ schema
- Lead aside
Best-in-city listicle
/best-roofing-companies-{city}The most-cited format in the vertical. Client ranked #1 with checkable criteria, competitor slots filled from public records ({{competitor_n}} tokens), comparison table, ItemList schema, open methodology.
- Answer block
- #1 feature card
- Ranked rows
- Comparison table
- ItemList schema
- Methodology
Insurance claim guide
/roof-insurance-claim-{city}Step-by-step claim walkthrough carrying HowTo schema — six numbered steps, each with a "what we handle" line, plus the Illinois deductible-law note that builds trust.
- Answer block
- 6 HowTo steps
- IL law note
- HowTo + FAQ schema
- Lead aside